In Home Care, It Isn't What You Do...

It’s Why You Do It.

And if you don’t share your ‘why,’ no one will know what makes you worth choosing.

You Provide Incredible Care

But No One Knows It

Without a clear brand story, you blend in with every other agency

People don’t connect with agencies based on services—they connect with people. And most agencies don’t communicate that. Your website is forgettable. Your brochures feel generic. You feel like you’re shouting into the void… and still not being heard.

Imagine Having a Video That Works for You 24/7

Referral partners trust you faster.

Clients feel emotionally connected.

Caregivers want to work for you.

You Don’t Need to Be a Marketing Expert. You Just Need the Right Guide.

We’ve helped home care owners across the country build credibility, confidence, and connection on camera.

You’ll work directly with Nick, who will:

Coach you on exactly what to say

Guide you during filming (no scripts to memorize)

Edit your video using custom photos that make it feel personal and real

Help you use it EVERYWHERE to maximize results

Here’s How It Works

You don’t need to figure this out alone. Just show up—we’ll do the rest.

Schedule Strategy Call

We’ll uncover your story and outline your message

Record with Confidence

We’ll coach and direct you live (no memorizing required)

Launch Your Why Video

We’ll edit and deliver a powerful brand story you can use everywhere

Let’s Tell Your Story the Right Way

"People won’t remember what you said or did, they will remember how you made them feel."

- Maya Angelou

Watch These Examples...

Direct Results Leveraging Their Why

“Before using it (the why video), 2 out of 10 caregivers would show up for an interview.

Right now, 7 out of 10 show up for interviews.”

Edward Siriya, Owner of Home Helpers

"Got a lot of feedback from people on the Why Video. That’s the most impactful—to be able to relate that to other people and have them know exactly why we’re in this business and why I decided to move forward with a venture and a home care agency. It’s a perfect way to be able to tell the story."

Chris Mihm, Owner & President of Freedom Home Care

“I sent the video to a caregiver applicant, and this was her exact response…

‘I love your video. It was so great. I hope you’ll hire me. I would love to come work for your company.’"

Elena Dillion, Owner of Home Helpers Home Care

“I think it [is] wonderful what you guys are doing. I hope I can join your company. I will be honored. Thank you.”

— YouTube comment from a caregiver applicant

“She said, ‘I was on your YouTube channel and I watched your videos and I really admire you. I think what you're doing here for people is really amazing. I really want to be part of this.’”

Lisa Fausey, Owner of Home Helpers

Nervous About Being on Camera?

So were they...

"Digital directing was awesome! It kept me on queue. It helped me put my thoughts together. Nick has a knack for pulling things that might be in my head, but I'm not thinking to say it.”

Debbie Humphrey, Owner of Home Helpers

"I thought I was going to fumble on my words. Nick is very easy to work with and guided me to kept me in the lanes."

Skip Ballard, Owner of Touching Hearts At Home

"It was incredibly exciting and awesome, and it really made me feel a lot more comfortable doing this. Having you there to help guide me along and keep me on track. I wouldn't have been able to do this without Nick."

Paul Orlando, Community Liaison at Right At Home

"I had no idea how to go about it. I hate being behind the camera, but Nick actually made it so I wasn't terrified and pulling my hair out every time. It's actually been kind of fun. I think anyone working with Nick would be put at ease. He's a pro. He puts me at ease and I just can't say enough nice stuff."

Catherina Bertaina, Owner of Colonial Home Care Services

"Just having someone to coach me during the filming because you know I don't know if I'm saying the right thing and just having someone there to help keep me going and give me the confidence that what I'm recording is valuable information. If I mess up, it's okay. I can do it over again."

Heather Monoc, Right Hand Senior Care

"I was very worried about just saying the right thing, just looking polished, but I was really comforted to know that if there's going to be edits, we can choose what we want to have in the video and cut out the things that we didn't like that we said. We don't have to be perfect all in one clip. It can be edited, it can be cut out so you can make mistakes and try again."

Alisa Lorenzana, A Better Solution In Home Care

"You make it very easy.

Everything is laid out, and you take the time to ensure we capture all the information we want. Recording feels like having a relaxed conversation with a client or family member.

It just flows, and I appreciate that."

Jennifer Benjamin, Owner at Family First Home Companions

Let's Get Started!

This package is designed to elevate your brand's storytelling and marketing strategy, empowering you to connect with your audience on a deeper level and drive meaningful results. By leveraging the power of the Why Video and personalized coaching, you'll not only attract more clients but also increase referral partners and attract top-tier caregivers, ultimately leading to enhanced sales and business growth.

Let's start crafting your compelling narrative and charting a course for success together!

Brand Story: Unveiling Your Why Video

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